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I am looking for a book, which gives a broad overview of all the main theories regarding incentives. Using this book, I would like to further my understanding of things like:

  • Why slot machines keeps people motivated to play
  • Why extrinsic motivation is weaker than intrinsic motivation

Economical theories should at least contribute to the understanding of incentives.


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@EnergyNumbers Ok. Thanks for the edit. –  David Oct 15 '11 at 15:08
@EnergyNumbers and OP: Incentives are at the root of most of economics. Should this question perhaps be re-phrased as "What is a good popular introduction to economic concepts?" That way, all similar subsequent questions can be closed as duplicates. –  Tal Fishman Oct 18 '11 at 14:59