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Curious if there's a formula for this. There are some notorious cases of software (accidentally) and people (purposefully) quickly unloading a given security, causing the price to (temporarily, generally) plummet.

Is there a general formula for determining how many issues can be transacted in a given time period so that the market price is minimally impacted?

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By "formula", I think that what you really want is some empirically tested theory on how trade volume causally effects price fluctuations. I'm curious to see if this has been addressed in academic literature. –  jmbejara Dec 9 '14 at 22:40
@jmbejara I would think with every other formulaic indicator that works with ema/sma/volume/liquidity/spread someone would have done this math somewhere. I'm using "formula" in the sense that since algorithms no doubt use this math, it's been written as a formula somewhere. –  radpin Dec 9 '14 at 22:46
This is a case where practitioners and academics are going to differ. To refer to this as "doing the math" implies that there is some sort of theory out there that describes this phenomenon. Practitioners might have some empirically driven theory that they have tested whereas academics (in some cases) might argue that they don't even know why people trade assets in the first place! So, I don't know what a good answer to this is. –  jmbejara Dec 14 '14 at 22:53

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