I have been asked to determine the optimal ticket prices for live-events. Strictly speaking, I'm working as a data scientist for this company, so this question is a outside my field of expertise. I have a PhD in physics, and I've been trying to learn Micro-econ by watching MIT/Coursera videos.
Separately, from reading articles online, I know that given the inventory (which is similar to airline tickets or hotel rooms) I don't want to find the optimal prices by solving a revenue maximization type problem but rather through yield management. Is this correct?
There are already questions on SE (Where to start learning economics as a mathematician?, Introductory or Primer text on Economics?), about resources for learning intro economics.
But what I would like is a set of books, or online tools that would take someone like me with NO formal training in economics from zero to a firm grasp with the concepts of yield management and revenue maximization.