For my birthday, I wanted a cookbook. So I went to Barnes and Noble and selected it: $40.
Before I got the register I checked it on Amazon: $20.
I started price matching every single cookbook I was interested in and collectively, i could save 60% on Amazon.
So why doesn't B&N just lower their prices already?
Doesn't it make sense to sell 10 products at 0.50 cents each than to not sell 10 products at 1.00 dollar?
Isn't that how that guy who owns all those Family Dollar stores is able to bank? He makes a nickel to a dime for every product he sells but sells many products that he is now banking it?
USNews stated in an article that B&N themselves stated that their prices are so high because they wanna provide for income for their authors and prevent Amazon from becoming a monopoly. Pardon my French, But that sounds like bologna!
Furthermore, they don't price match. Not even with their own online website.
Is B&N slowly slitting its own wrists? Are these stubborn CEOs who just don't want to face reality?
Or is there some economic strategy here? Like they're waiting out something?