I'm reading Guiso, Sapienza and Zingales: "Trusting the Stock Market" The Journal of Finance, Vol. 63, No. 6, 2008 and have a question about how they test whether trust is a proxy for risk aversion.
I'm looking at pg. 2584 where they talk about the Poisson count model estimate where the dependent variable is the number of stocks invested in (measure for diversification). Their mathematical model implies (in section I) that both risk aversion and trust increase diversification--I think I understand that part. My problem is with the regression they run (results shown in Panel A of Table VIII).
The authors claim that because the coefficient on trust is positive and significant it tells us that trust is not a proxy for risk aversion. I understand that this result is consistent with the model, but since (i) risk aversion should (theoretically, based on their model) also predict diversification, but (ii) the regression doesn't give a significant coefficient on risk aversion, and (iii) their measure of risk aversion is "noisy", i.e. has measurement error, and finally (iv) risk aversion and trust are correlated--albeit weakly as shown in Table III Panel C, couldn't they trust still be a proxy for risk aversion and with the coefficient estimate for trust being biased??
I might be missing something basic here...