I'm Looking for a term that explains the behavior of a market participants that will lie or exaggerate how much or what they offer in order to gain access to a market that would otherwise be inaccessible.
This is simular to the concept "bait and switch" but the goal here isn't adverse-deception, its to overcome a barrier of entry.
For example, participant X wants to penetrate a market but monopoly protections prohibit entry. X can enter the market under the pretense of selling a different product and finds a way to disguise their new product to steal market share from the monopoly.
Another example, Company Y wants to start manufacturing widgets, but suppliers only contract with companies who are a part of the big widget alliance. Big Widget alliance only accepts companies who produce at a certain quantity. Y then pretends to have a certain output to gain access to the market.
Another example (but might be a different concept), is when participant Z is known as a gizmo buyer but they actually are in the market exclusively to sell gizmos.