Say there's a bunch of competing businesses, car repair shops for example, in a certain market. Business is good and there's a substantial average turnaround time for all of them. Someone decides they're going to add a bunch of capacity - hire more mechanics and expand their space.
Say that shop finds as soon as they add the capacity, customers figure it out, get in the shortest line available to them, and very quickly the capacity is all in use, and the turnaround time is only lower, slightly, as a result of the total supply in the entire market being greater. The shop's business volume has quickly increased in close proportion to the expansion, but that's about all that changed. What is the best term for what this observation says about the market? Low perceived switching costs? High market fluidity?
Say the opposite turns out to be true. The shop adds the same extra capacity, but the total number of people walking in the door doesn't change, or is sluggish to change. Turnaround time goes down, business volume stays the same, profits go down due to the unused capacity, and the competitors are humming along as though nothing happened. The managers are left thinking, "Either we have a reputation or marketing problem, or the market we're in is just ____." What's the term for a market that behaves this way?