1
$\begingroup$

I know about the psychology behind prices that end in 9 or 99, but I'm starting to notice that some prices contain the same digit (not 9) repeated two, three or even four times.

For example, in this week's leaflet a popular German supermarket is advertising tangerines for €1.11, plum tomatoes for €0.88 and onions for €0.66, but nearly all their other prices end with a 9. I remember seeing this pattern also in other circumstances, like a restaurant offering sandwiches for €7.77, and in phone rates.

What is the point of having prices like that? Do they make the product more interesting in any way?

$\endgroup$
2
  • 2
    $\begingroup$ Interesting observation. Perhaps there's a group of behavioral economists behind the scenes trying to study the effects repeating digits in prices on sales! $\endgroup$
    – Herr K.
    Commented Feb 12, 2018 at 17:19
  • 2
    $\begingroup$ In marketing, I believe this is known as “charm pricing.” If you search under that name, you might find resources on that topic. $\endgroup$ Commented Feb 12, 2018 at 17:36

0

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Browse other questions tagged or ask your own question.