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Basically from a book "Lean Analytics", Conversion "rate" is defined as the percentage of people who buy something.

From other book called "The Millionaire Fastlane", Conversion "ratio" is used, for instance, as something number of people that can buy your products.

Are these two books using the term conversion "rate" and conversion "ratio" in the same meaning?

In essence, in Mathematics and Economics, does "rate" and "ratio" mean the same thing interchangeably or do they have different meaning?

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