I engaged in an argument with a friend about whether takeaway food ordering apps had any 'value'. I tried to persuade him that they were rent extraction enterprises but he wasn't convinced. So I want two things here. Firstly what the weak points of my argument are and secondly how I can articulate my points better.
My position was that apps are being used to provide marginal benefits to consumers who then use them at great expense to the restaurants that actually prepare the food. However, if those that benefit from the app (hungry consumers) had to shoulder the cost incurred rather than the restaurant, they would choose not to use the app. By this I mean if the money paid by the restaurant to the app firm was added as a surcharge to the customer bill, they would pick up the phone instead of using the app. Therefore because those who enjoy the limited benefits of the app would not be willing to pay to service the app, the app has no value and is a rent seeking enterprise by a tech firm to extract money from takeaway restaurants.