Your notation is a bit all over the place, so I'm going to try and standardize it for a general case.
Let $X$ be the regression matrix (which includes a column of 1s for the intercept term) and $\beta$ be the vector of coefficients to be estimated via OLS (which includes the intercept term). $Var(u_i|X) = 10 = \sigma^2$, for all $i$. Thus the errors are homoscedastic (constant variance) and the variance-covariance matrix of the errors $\Omega$ has diagonal entries that are all equal to $\sigma^2$. Furthermore, if you assume that the error terms are not serially correlated, then the off-diagonal covariance terms $Cov(u_i, u_j|X)$ for all $i \neq j$ in the variance-covariance matrix $\Omega$ are zero.
Those are two of the standard Gauss-Markov assumptions used to establish the BLUEness of the OLS estimator. Under these assumptions, $\Omega$ is
$$
E[uu'|X] =
\left[
\begin{array}{ccccc}
\sigma^2 \\
& \sigma^2 & & \huge0 \\
& & \ddots \\
& \huge0 & & \sigma^2 \\
& & & & \sigma^2
\end{array}
\right] = \sigma^2I.
$$
To get the variance of the OLS estimates $b = \hat{\beta}$, first note that
$$
\begin{align}
b &= (X'X)^{-1}X'y \\
&= (X'X)^{-1}X'(X\beta + u) \\
&= \beta + (X'X)^{-1}X'u \\
\implies b - \beta &= (X'X)^{-1}X'u,
\end{align}
$$
using $y = X\beta + u$. Then,
$$
\begin{align}
Var(b|X) &= E[(b-\beta)(b-\beta)'|X] \\
&= E[(X'X)^{-1}X'u((X'X)^{-1}X'u)'|X] \\
&= E[(X'X)^{-1}X'uu'X(X'X)^{-1}|X] \\
&= (X'X)^{-1}X'E[uu'|X]X(X'X)^{-1}.
\end{align}
$$
But recall that we derived $E[uu'|X] = \sigma^2 I$ via the Gauss-Markov assumption of spherical errors. Thus, by substitution,
$$
\begin{align}
Var(b|X) &= (X'X)^{-1}X'E[uu'|X]X(X'X)^{-1} \\
&= (X'X)^{-1}X'(\sigma^2 I)X(X'X)^{-1} \\
&= \sigma^2 (X'X)^{-1} X'X(X'X)^{-1} \\
\implies Var(b) &= \sigma^2 (X'X)^{-1}.
\end{align}
$$
The standard deviation of $b$ is just the square root of the variance, or
$$
sd(b) = \sqrt{\sigma^2 (X'X)^{-1}}.
$$
To find the standard deviation of the $k^{th}$ estimated coefficient in $b$, $b_{k}$, we simply extract the $k^{th}$ diagonal element of $(X'X)^{-1}$, denoted as $(X'X)_{kk}^{-1}$:
$$
sd(b_k) = \sqrt{\sigma^2 (X'X)_{kk}^{-1}}.
$$
$\sigma^2$ is the (common) variance of the errors and, unfortunately, this value is unobserved in our sample. In your question, however, it appears that this value is just given to you directly — it's $10$. In general, however, $\sigma^2$ must be estimated using the data. It turns out that given homoscedastic errors, an unbiased estimator of $\sigma^2$ is
$$
s^2 = \frac{e'e}{n-P},
$$
where $n$ is the number of observations, $P$ is the number of columns in $X$, and $e = \hat{u}$; that is, the vector of residuals $y - Xb$. $s$, incidentally, is called the "standard error of the regression", not to be confused with the standard errors of the OLS estimates.
Thus, the standard error of $\mathbf{b_k}$ is estimated as
$$
\boldsymbol{\widehat{se}(b_k) = \sqrt{s^2 (X'X)_{kk}^{-1}}},
$$
which is Hayashi's result.