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I am focusing on a scenario where an entity $A$ sell a service 1 to entity $B$.

Moreover $B$ also sell a service 2 to $A$.

The utility function of $A$ :

U(A)=price from B for service 1-price to B for service 2 + benefit from service 2 ;

while the utility of B is given as

U(B)=price from A for service 2-price to A for service 1 + Benefit from service 1 ;

If I use the same price function for both transactions ; what advantage would I get over two price functions.

Thankyou.

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