I am learning about calculating Customer Lifetime Value (CLV). So far I have learned that there are many ways to calculate it, like stated here, which I understand, different industries will also need different metric calculation.

What I don't know yet, andwould like to ask, is how do we evaluate our CLV calculation, so that we can say, or choose, which is the most appropriate one to our business?

I am still very new to this, so I will also really appreciate any useful reading sites or any other starting materials

Thank you in advance


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