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I have been asked to perform some studies about the price elasticity of demand of an online seller.

The concept of elasticity used by economists are more clear to me after some research on specialized literature but there is a lacking some clearing about the following subjects:

  • in order to have a clear measurement of the relationship between price and quantity, that prices should be deflated. I believe the economic inflation affects any elasticity measure

  • There are a clear seasonal effect in the sold quantities and executed prices. This effect must to be addressed or any assessment will be clearly affected...

Does it make sense? Someone can recommend any literature/paper where such topics are discussed?

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