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Why would a brokerage charge fees to the employer, if they could just charge fees to the individual, like they would do otherwise?

If an employer wouldn't want to spend any extra money on 401k plans, wouldn't it still be advantageous to offer them so the employees could get the tax advantage, even if there's no matching contributions?

Is it just as profitable for a brokerage to service investments in 401k plans as opposed IRAs?

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