Behavioural economics has offered many insights into decision-making processes, and experimentally, many cognitive biases have been identified, nudges have been tested etc. Reading all such literature, it seems tempting to use techniques leveraging such biases in the real world. But recently I read that many startups tried using such techniques and saw not the intended, but in many cases the opposite effect of the applied interventions. The reason being of course, that they did not take into account the ifs and buts of the laboratory setting.
I wanted to know, if there are any resources like books, or courses etc. that teaches how to properly apply behavioural interventions in the real world. For example, if I have to design a menu for a canteen, how do I know in what order to list the items, or where to place them, to get the desired outcome?