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Search engine spam can be thought of as any activity that seeks to gain attention for a web page through deceptive means. I suspect that search engine spam is a natural result of profit-maximizing behavior of webmasters in the absence of a per-click cost for each incoming click.

In other words, if every incoming click were to cost the webmaster a certain amount, then it stands to reason that he or she would have the incentive to not be deceptive, as getting clicks through deceptive means would result in a high bounce rate, which would be a waste of money.

Is this correct?

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  • $\begingroup$ This is not a new idea. See e.g. this 2005 NYT article: nytimes.com/2005/02/13/business/yourmoney/… $\endgroup$
    – user18
    Mar 25 '20 at 2:52
  • $\begingroup$ @KennyLJ It is an interesting article, but I'm more interested in search engine spam. $\endgroup$
    – Joebevo
    Mar 25 '20 at 3:27

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