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Realizing sales form traffic is one of the major concerns for firms in a digital economy. To my knowledge, online marketing methods (such as SEO) usually generate traffic but not necessarily profits. What is the academic term for the action of "realizing sales from online traffic" or "traffic to profit conversion rate"?

Second Question: While this term is discussed in the recent works in digital economy, I wonder if this term also belong to the field of digital marketing.

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  • $\begingroup$ "Website monetization"? Or is that maybe too specific... are you looking for a term that encompasses mobile apps and other kinds of traffic? $\endgroup$ – Brian Z Jun 30 at 15:49
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    $\begingroup$ “Online sales” fits, and there’s probably a dozen synonyms for that phrase. “Online sales” is a typical phrasing used in discussing retail sales. It sounds like you want buzzwords from the digital marketing industry, and not from academic economists. The usual phrasings I’ve seen from digital marketing is “conversions” (e.g. conversion rate) or “monetisation” (which is vague, as it can include things like advertising revenue). $\endgroup$ – Brian Romanchuk Jun 30 at 16:36

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