Is there some evidence to support the hypothesis of Marx's commodity fetishism?

Since I find that it sounds like a true phenomenon. But a single subjective belief is not ascertaining.

So is there e.g. support for:

  • Markets produce surplus of "fetishing commodities" due to inequality. The reason that I see "super donuts" is not because they're somehow intrinsically superior, but because donut makers try to find a way to make more appeal in a market, since they cannot compete with anything else. Or applied to other things, one sees a myriad of variations on similar basic ingredients just because there are too many producers.
  • $\begingroup$ Can you elaborate on the meaning of "commodity fetishism"? $\endgroup$ – user253751 Nov 13 '20 at 14:42

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