answer to new edit
If the coefficient is not significant then you cannot reject the hypothesis that true coefficient is zero. In that case, magnitude or sign of the coefficient is not very relevant.
You could still care about it a bit because if you find large coefficient with sign you would expect to find, it might be that it is insignificant only because there is a lot of noise in your data (remember test statistics depends not just on coefficient size but also standard errors $\hat{\beta}/se(\hat{\beta})$. So finding large coefficient with expected sign might motivate you to perhaps find larger dataset where there is less noise, but other than this it would not be very relevant.
Answer to original question:
Of course you should care about sign and magnitude of the coefficient. This is especially true when it comes to policy analysis.
I am not familiar with the anti-corruption laws research, so let me give you another example. Consider effect of minimum wage laws on employment.
Sign of the treatment dummy clearly matters as it would be a whole world of difference if research would show that minimum wages have positive impact on employment, to case where they have negative impact on employment (which implies difficult trade-off between higher wages for low income people vs their employment).
Second, magnitude of the coefficient matters as well as again if the relationship between minimum wage and employment is such that 1% increase in minimum wage leads to 10% decrease in employment that implies the trade-off would be very severe. However, if 1% increase in minimum wages increases unemployment just by 0.0001% then no matter whether the coefficient is statistically significant or not the effect is so small it could be safely ignored and you do not even need to worry about it.