Let's consider an exchange economy with two identical consumers. The common utility function is: $$u^i (x_1, x_2) = x_1^α x_2^{1-α} \;\;\; \text{for} \;\;\; 0 < α < 1.$$
Society has 10 units of $x_1$ and 10 units of $x_2$ in all. We have to find endowments $e_1$ and $e_2$ and Walrasian equilibrium prices that will support as a Walrasian Equilibrium Allocation the equal-division allocation giving both consumers the bundle $(5,5)$.
Now, I do not understand why we are requested to find endowments when they are supposed to be given initially in this exchange economy. What does the common utility function imply here?
In the solution, we derive the first consumer's demand function which assumed the budget constraint:
$$ \max x_1^α x_2^{1-α} \;\;\; \text{s.t.} \;\;\; x_1 + p + x_2 = e_1 + pe_2.$$
Why do we assume the consumer's income is $e_1 + pe_2$ and why do multiply by prices only the second good? Did we normalize here?