Find the equilibrium in the Bertrand model with two firms, with total costs given by:
$TC_1(q_1) = \alpha q_{1}^2$
$TC_2(q_2) = \beta q_{2}^2$
Inverse demand is given by
$P = A - Q$,
where $Q = q_1 + q_2$.
Here $\alpha, \beta, A > 0$ are parameters.
Here I will show a numerical example with a method I was taught in Intermediate Microeconomics, but it only seems to work when both firms have the same constant marginal cost:
$TC_i(q_i) = 4q_i$, $i \in \{1,2\}$.
$P = 100 - Q$.
Set $P = MC$
$\implies 100-Q = 4 \implies Q^\star = 96 \implies q_i^\star = \frac{Q^\star}{2} = 48$
So in this example the equilibrium is given by
$P^\star = 4, q_1^\star = 48, q_2^\star = 48$.
The profits of the firms are
$\Pi_i^\star = 4 \cdot 48 - 4 \cdot 48 = 0$.
However, in the case of the two quadratic functions, how do I even set $P = MC$ since both marginal costs are different?
And even if $\alpha = \beta$, any marginal cost function would be in terms of a single $q_i$, not the big $Q$.