Is there any literature on the conversion rate of multi-touch advertising over time, showing that how decreasing the time between touches increases conversion rate?

For example, a chart showing:

  • Y-axis: Conversion rate
  • X-axis: Time (hours or days) between touches

I found this but it seems to be focused on evaluating different models for predictions. I'm looking for more of a standard: https://eprints.bbk.ac.uk/id/eprint/16166/1/CIKM2016_582.pdf

I'm trying to evaluate the demand captured by moving touches closer together.



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