I have flaged this question to be closed, because it is hopelessly vague -and the many answers here prove it: it is obvious that the terms "gain" and "loss" mean very different things to the answerers, which means that the problem is in the question, which used the words as though there exists a single, universally agreed upon meaning for each.
To give the most interesting (to me) example, I pick an excerpt from another answer:
"Well, the guy selling chocolate looses cause now he lost a possible sell to you."
The emphasis is mine. Such reasoning is sustained by the following interpretation of the meaning/ definition of the word "loss":
$$\text{Loss is any foregone opportunity for gain.}$$
Let's see how this works. Assume I enter willfully and freely into a transaction and the same holds for the other guy, who after the transaction will move abroad. Expressing utilities in monetary (willingness-to-pay) terms, what I give has willingness-to-pay for me say $10$, while what I receive has $12$. So it appears that, after the transaction, I am better off, by $12-10 = 2$... No I am not: I just experienced a loss here: I forfeited the opportunity to get the other guy's stuff without giving up anything. In that case I would have ended up with $10+12 = 22$. Currently, I have only $12$. So this transaction created a loss for me, equal to $22-12 = 10$, given how "loss" is defined. Mind you, there is folk belief that such a definition for "loss" is not just a twisting of words and meanings, but it characterizes the "venturous spirits".
The above only shows that if such terms are not defined somewhat strictly and, unavoidably, narrowly, useful conversation around them is difficult if not impossible -let alone answering a question about them.
Idealistic undergraduates find their unconsciously preserved child's model of wealth confirmed by eminent writers of the past. It is a case of the mistaken meeting the outdated.
< it seems that that's me (though I'm not undergraduate anymore) $\endgroup$