A very weird question I agree.
I am interested in understanding the motives behind firm behaviours of diversification. Why would some firms choose new target sectors/activities?
Is there any difference between for profit and non-profit organisations, particularly those grassroots NGOs. I have read newspaper, sociological articles about their altruism, needs of the community they serve and so on. But, perhaps they are money-driven, they choose some activities where the money/funding goes. For example, if there is a huge wave funding for HIV prevention (Gates Foundation), there is a substantial number of newly registered NGOs. This case, in my opinion, should be distinguished with those organisations working on disaster relief (such as after 2004 Tsunami, 9/11 ...). But well, I still feel that NGOs now are not purely altruistic, they might shield their true motive under their brand.
My questions are of economics and related literatures:
Could you please point out some (economics) relevant readings, both theoretical and empirical at micro-level, on how a non-profit organisation may choose some certain activities? and how it may introduce some activities?
Could you please point out some relevant readings at micro-level on how/why organisations may choose/introduce/switch to some activities?
I am aware of some papers of entrepreneurs, but I feel that the body of literature is still growing and most evidence is macro-based. Am I right?
Thank you very much.