I'm studying the pizza market, especially in Utah, and I would like to know if there are any pizza data sources. Can some kind of sales tax data be used to study pizza? Is there a straight up pizza study that collected data? How creative do I have to get to find data? Or how much might I need to pay to have someone collect it?

Any data related to these things will be awesome: pizza input markets, pizza production, pizza demand, pizza labor, pizza firms, anything pizza and economics.

I'm not sure exactly what variables I'm after, I was just going to see which are out there first. I put in a request to Yelp.com to get access to their data sets, but it's only allowed for a few universities right now, not mine. We're on a wait list. Other than that, I'm kind of stumped.


2 Answers 2


It might not get you very far, but a start would be Google Trends:

Google trends pizza data

  • $\begingroup$ Wow! I would guess this could tell me about demand for pizza, or maybe competition between companies. Do you have any specific ideas, when it comes to econometric analysis? $\endgroup$
    – user4207
    Commented Dec 15, 2015 at 17:58

This isn't specific to Utah, but the pizza industry censuses on this page are detailed, if somewhat small in the number of survey responses: http://www.pmq.com/Industry-News/

  • $\begingroup$ I saw some graphs and stuff, but I couldn't find the raw data, where is it? $\endgroup$
    – user4207
    Commented Dec 16, 2015 at 6:22
  • 1
    $\begingroup$ Raw data is usually proprietary and/or not available for free. If you have a Bloomberg Terminal subscription (or have access to a library that has one) you can get raw data for the pizza market in Utah (and anywhere else in the world, if you like). $\endgroup$
    – rocinante
    Commented Dec 16, 2015 at 13:16
  • $\begingroup$ I do have access to a Bloomberg Terminal @rocinante. I'm super new to it though. What resource is there to guide me to pizza data? I've used the excel add-in to get data, so I assume I can use that again and work with the data from there. But how to get from point A (log on to bloomberg terminal) to point B (export data to excel using add in)? $\endgroup$
    – user4207
    Commented Dec 19, 2015 at 22:15

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