It seems like the vast majority of all goods and services don't change price so often.

I guess I should be careful the way I say this, because as far as I understand, they're actually very information sensitive.

So what I really mean is, why do they have 2 second ticks where the price might change, rather than changing daily to adjust for information? It seems like a 2 second tick is a little over the top.

If it is really necessary to have such a frequent possible update of prices, why do other goods and services not need that? Or which ones also do?

  • $\begingroup$ i remember something like: economics is the allocation of scarce resources. finance is the allocation of scarce resources over time. $\endgroup$
    – BCLC
    Commented Dec 17, 2015 at 2:12

4 Answers 4


While the prices of equities do fluctuate in response to information about the underlying enterprises, this is not the first order or likely even second order reason why they do so.

Discount-rate variation is the central organizing question of current asset-pricing research. I survey facts, theories, and applications. Previously, we thought returns were unpredictable, with variation in price-dividend ratios due to variation in expected cashflows. Now it seems all price-dividend variation corresponds to discount-rate variation

Presidential Address: Discount Rates JOHN H. COCHRANE (2011)

It is much more, as suggested by @Denesp, that changes in the discount factor of future earning and the supply and demand fluctuations for the individual security explain the small time scale fluctuations.

Two other things worth noting.

  1. The stock market is a market where the norms and technology have been arranged to make it much easier to rapidly change prices. In contrast, the fixed price of the 6.5 ounce bottle of Coca-Cola from vending machines held for 73 years when vending machine technology, the limited variety of coinage, and long running contracts made it difficult for the company to adjust prices.
  2. We should be careful to distinguish markets where prices can't change frequently from those markets where there is no reason to change them frequently. The ways in which prices are posted in the supermarket makes it difficult to change them too frequently or all the staff would do would be change prices. In contrast, an employer learns very little about worker productivity from minute to minute and so has little reason to change salaries at high frequency. But when it is economical to do so, prices of conventional goods can be repriced quite frequently. Gas prices usually change at night but sometimes change midday when there is a refinery breakdown. In countries experiencing hyperinflation prices of even simple staple goods can change multiple times per day.
  • $\begingroup$ Great story about Coke. $\endgroup$
    – Giskard
    Commented Dec 16, 2015 at 14:08
  • $\begingroup$ Im not sure about that though..in the paper "What drives Firm Level Stock Returns" published by Vuoltennaho in JoF, 2002, the author states that "Firm level stock returns are mainly driven by cash-flow news. For a typical stock, the variance of cash-flow news is more than twice that of expected return news (changes in discount rates." $\endgroup$
    – ChinG
    Commented Dec 16, 2015 at 15:37
  • $\begingroup$ Discount rate can't be the driver of stock price changes in intra-day frequency. The discount rate is, in general, related to marginal utility, and marginal utility is not likely to change from one second to the other. What Cochrane is talking about is long-term change in price (at least monthly or quarterly) or difference in the cross-section of return. Indeed, some authors argued that price change reflects changes in risk aversion for instance, even if no model has perfectly explain stock prices yet. But high-frequency variations, which I think the question was about, are more mechanical. $\endgroup$
    – Louis. B
    Commented Dec 16, 2015 at 19:06
  • $\begingroup$ I don't see what forbids the stochastic discount factor from fluctuating at high frequencies. The discounting is over expected marginal utility and expectations can change as fast as you like. $\endgroup$
    – BKay
    Commented Dec 16, 2015 at 19:17
  • $\begingroup$ @BKay At an aggregate level, the stochastic discount factor is related to consumption growth, and it is very persistent, on a quarterly basis for instance. I can't see why it would be volatile on an intra-day basis. High frequency moves are more mechanical, and they reveal the way markets process information, like a learning process. $\endgroup$
    – Louis. B
    Commented Dec 17, 2015 at 5:04

Prices changing so frequently is simply the result of an adjustment between demand and supply in the market. Demand and supply change all the time, because market venues allow them to change very frequently, and so does the prices. This does not mean that the fundamentals of the underlying assets are also changing, this is just the way market process (what it perceives as) new information.

Say the price of a stock is $x_0$ and I'm about to buy 1,000 units of that stock. Effectively, I will buy those 1,000 units at a price $x_1>x_0$ because at a given point in time demand increases so the price adjusts. However, if there is no new information, it's likely that somebody else would want to sell 1,000 units after that, and then the price would adjust downward at $x_2<x_1$. Note that we do not necessarily have $x_1=x_0$ though. It depends on much more factors that in my simple example, but the idea is there.

The price changing a lot, also means that you, as an investor, are able to buy/sell at any point in time. If, as you said, prices were updated once a day, that means that you would be able to make a transaction only once a day. Actually this exists on some market, and in general the price is set through an auction process. But obviously, if possible you want to be able to buy/sell at the moment you take the decision, and in general you would dislike to wait until the daily batch processed.

Regarding, the high frequency that the most liquid markets have reached now, this is the result of the competition between market venues. Indeed, in current days, there are often several places where you can buy/sell a particular stock for instance. Since market venues are seeking to attract the largest possible amount of transaction on their market, for liquidity reasons, this results in market competing on the frequency they offer to market participants.

Actually, this is a bit more complicated, let me just sketch up some words. Algorithmic traders are the type of market participants that provide a lot of liquidity because their are able to buy/sell extremely fast, there are the new market makers in a sense. The people who set up those algorithms (large banks mostly) are also seeking for profit. They know that high-frequency will make them more efficient than classic human investor, so they are looking for the fastest possible way to make transaction on a market. And market platforms, wanted to attract those liquidity traders (the algorithmic traders), have increased (a lot) the frequency of their market. This is not necessarily bad, actually if you buy/sell something on a exchange-market, it's likely that your counterparty will be an algorithm. The question of whether it's efficient or not, especially in time of crisis, is more opinion-based and there are some research on that issue.

  • $\begingroup$ "...that means that you would be able to make a transaction only once a day." Why can you only make one transaction at a price? $\endgroup$
    – user4207
    Commented Dec 16, 2015 at 6:31
  • 1
    $\begingroup$ Actually you can make several transactions at one price, but they'd have to occur at the same time. That's just the consequences of price adjustments following demand and supply changes. The price is set so that demand equal supply at a given point in time, if one or the other changes, the price must change also. $\endgroup$
    – Louis. B
    Commented Dec 16, 2015 at 18:58

Stock prices are not adjusted by some authority according to the latest information about the companies.

Stock prices simply show the last price at which a share of the company was sold on the stock market. If a new deal is reached every second then there will be a new price every second. Because of largely automated trading this is indeed probable for the shares of some large companies.

As Louis B. points out in his highly detailed answer ideally these price changes do reflect newly available information about the companies.


Some goods and service prices change every second too. Commodity prices is just one example and forex rates is another. I think, share prices change every second because of speculation in the market. Generally, given the semi-efficiency of financial markets, we would expect slower movements. Also, much of algo trading, which is about trading on trend rather than fundamental factors, is based on "trader"'s ability to ride i.e. understand the "price trends". These "traders" analyse the past behaviour in little less than a second, the past behaviour could be fluctuations from the past 10 seconds, this tells a lot to the "trader".


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