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Questions tagged [advertising]

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How much is a single episode of a show like Big Bang Theory worth?

I read that about 7 of the cast are getting about \$1 million per show. So probably each show should be making about \$10 million in profits. How can this possibly be? Does that mean \$10 of ...
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Charging a minimum increment on the second price in online advertising auctions

Many ad servers running GSP auctions tend to charge a $0.01 increment on the second price. I was wondering if there was any theoretical basis for this, or is it just a way for ad servers to make a ...
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Do ads work for businesses as they used to and how can they be measured if it's possible?

The gist of Seth Godin's 'Purple Cow' is that advertisements don't work any more. As marketers, we know the old stuff isn't working. And we know why: because as consumers, we're too busy to pay ...
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Optimal Pricing with Advertising

Below are three different demand curves (i) - (iii), which depend on advertising (A). (i) Q(P,A) = A $\times$ ($\alpha$ - $\beta$P), where $\alpha$, $\beta$ > 0 (ii) Q(P, A) = $\alpha$ + A -...
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How does advertising improve the utility of a product?

In this research paper titled: Advertising Spillovers: Field-Experiment Evidence and Implications for Returns from Advertising, I come across the following ...
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What would be the economic impact of regulating advertising?

What I mean by that putting a regulation on businesses that says they can't spend more on advertising than expanding their business. I know something like this would be very hard to regulate, but I'...