Questions tagged [advertising]

The tag has no usage guidance.

Filter by
Sorted by
Tagged with
0
votes
2answers
53 views

Is it possible to absorb the cost of advertising into the production cost for information goods in situations where attention is scarce?

This is a question about the economics of information goods on the Web. Let's say that there is an information good that is sold on the Web, that can be produced at some cost of production D, using ...
2
votes
0answers
81 views

Is it better to actively or passively offer to sell rare items at high prices?

In a massively multiplayer online video game, I have had the experience of attempting to sell a rare item on the game's forum, bumping the thread for a while before giving up for many months, and then ...
0
votes
1answer
82 views

Does a trade union of YouTubers exist? [closed]

Would YouTubers see a sense in having a trade union? For example, to establish policies how much the value of their contribution is. The controversy here is, professional YouTubers make a bet for ...
2
votes
3answers
134 views

The purpose of advertising for Pepsi

What is the purpose of advertising for companies like Pepsi who advertise the same product and every person in the modern world knows about it? Why waste money?
1
vote
0answers
41 views

Charging a minimum increment on the second price in online advertising auctions

Many ad servers running GSP auctions tend to charge a $0.01 increment on the second price. I was wondering if there was any theoretical basis for this, or is it just a way for ad servers to make a ...
1
vote
1answer
178 views

Optimal Pricing with Advertising

Below are three different demand curves (i) - (iii), which depend on advertising (A). (i) Q(P,A) = A $\times$ ($\alpha$ - $\beta$P), where $\alpha$, $\beta$ > 0 (ii) Q(P, A) = $\alpha$ + A - $\beta$...
1
vote
0answers
333 views

How does advertising improve the utility of a product?

In this research paper titled: Advertising Spillovers: Field-Experiment Evidence and Implications for Returns from Advertising, I come across the following ...
2
votes
1answer
142 views

What would be the economic impact of regulating advertising?

What I mean by that putting a regulation on businesses that says they can't spend more on advertising than expanding their business. I know something like this would be very hard to regulate, but I'...