Questions tagged [marketing]

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What is the proper academic term for “realizing sales from online traffic”?

Realizing sales form traffic is one of the major concerns for firms in a digital economy. To my knowledge, online marketing methods (such as SEO) usually generate traffic but not necessarily profits. ...
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The mathematical model of integrated marketing communications

I am trying to generalize the media buying problem, the first steps are to use media buying approach to several advertising channels at once. But there should be next steps as well. Are there works ...
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Statistics on which businesses use flyering the most for advertising

Flyering is a well-known method of advertising. In my country (Russia) flyering is a very common practice and there is a fair amount of demand for flyer designers. I am interested in businesses of ...