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The discrepancy between WTP and WTA is known as the endowment effect, and this has been extensively studied in behavioral economics.


WTP-WTA gap/discrepancy/disparity. (WTP = Willingness-to-pay, WTA = Willingness-to-accept.) (There's a fairly large literature on this. Search "WTA WTP" on Google or Google Scholar and you'll find many papers.)

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