As I am reading through a corporate finance textbook I came across the following figure that plots the relationship between risk and return for different asset classes:
The textbook states:
Figure 10.6 is consistent with our view that investors are risk averse. Riskier investments must offer investors higher average returns to compensate them for the extra risk they are taking on.
I can't wrap my head around this. Why can we conclude that investors have to be risk averse, based on a positive relationship between risk and return? If we assume investors are risk seeking, wouldn't the relationship be the same? Risk seeking investors love risk and would buy those portfolios with the highest risk (portfolio of small stocks for example).
Textbook and source: (Berk, Demarzo): Corporate Finance 2019