A Random Walk Down Wall Street (2015 11 ed, but an 2019 ed. is upcoming). pp. 271 Bottom – 272 Top.
All “smart beta” strategies represent active management rather than indexing. Capitalization-weighted portfolios are the market. If you believe a subset of securities will give you superior returns, you are counting on some “dumb” investors to hold portfolios producing poorer returns. Some “smart beta” advocates have been quite explicit in suggesting who these dumb investors might be. They claim that the investors in traditional capitalization index funds are the dumb beta investors, since by holding the broad index they will be holding a number of overvalued growth stocks. But that argument must be false. $\color{red}{\text{The holder of a broad-based index fund will by definition achieve the average return for the market.}}$ If “smart beta” funds generate above average returns, it can’t be at the expense of traditional index-fund investors—it must be at the expense of all active managers who do not hold the market portfolio.
For simplicity, suppose that a country’s economy has only 2 types of ETF:
i. 1 broad-based, whose return I'll call $r_B$ +
ii. 1 Smart Beta one that's a subset of securities without some (overvalued) growth stocks, whose return must be higher than the broad-based fund's (say $2\% + r_B$).
Then the average return of ETFs is $1\% + r_B$, which nobody achieves (as my imaginary economy has only 2 types of ETF).
So how's the red sentence true?
How's the bolded sentence true? Wouldn’t fund ii's higher return 'be at the expense of traditional index-fund investors'?