We know that if $u$ represents $\succeq$ on $X$, then for any strictly increasing function $f: \mathbb{R} \rightarrow \mathbb{R}$, then $v(x) = f(u(x))$ represents $\succeq$ on $X$
($X$ in this case is $\mathbb{R^n}$)
Consider $v(x, \rho) = \ln(u(x, \rho)) - \frac{\ln\left[\sum^n_{i=1}\alpha_i \right]}{\rho}$, which is strictly increasing.
$$v(x, \rho) = \frac{\ln\left[\sum^n_{i=1} \alpha_i x^\rho_i \right]}{\rho} - \frac{\ln\left[\sum^n_{i=1}\alpha_i \right]}{\rho} =
\frac{\ln\left[\sum^n_{i=1} \alpha_i x^\rho_i \right] - \left [\ln\sum^n_{i=1}\alpha_i \right]}{\rho}$$
The limit of this as $\rho \rightarrow 0$ is indeterminate, $\frac{0}{0}$. So we can use L'Hopital's Rule and take the derivative with respect to $\rho$ of the numerator and denominator.
$$\lim_{\rho \rightarrow 0} \frac{\ln\left[\sum^n_{i=1} \alpha_i x^\rho_i \right] - \left [\ln\sum^n_{i=1}\alpha_i \right]}{\rho} =
\lim_{\rho \rightarrow 0} \frac{1}{\sum^n_{i=1} \alpha_i x_i^\rho} \cdot \left(\sum^n_{i=1} \alpha_i x_i^\rho \ln x_i\right)$$
by the Chain Rule.
$$= \lim_{\rho \rightarrow 0} \frac{\sum^n_{i=1} \alpha_i x_i^\rho \ln x_i}{\sum^n_{i=1} \alpha_i x_i^\rho} = \frac{\sum^n_{i=1} \alpha_i \ln x_i}{\sum^n_{i=1} \alpha_i} = \frac{1}{\sum^n_{i=1} \alpha_i} \cdot \ln\left(\prod^n_{i=1} x_i^{\alpha_i}\right)$$
Consider $w(x, \rho) = \mathrm{e}^{(\sum^n_{i=1} \alpha_i) \cdot v(x, \rho)}$, which is another monotonic transformation, strictly increasing. So $w$ still represents the same preference as $u$.
$$\lim_{\rho \rightarrow 0} w(x, \rho) = \mathrm{e}^{(\sum^n_{i=1} \alpha_i) \cdot \lim_{\rho \rightarrow 0} v(x, \rho)} = \prod^n_{i=1} x_i^{\alpha_i}$$
which is a Cobb-Douglas function.
$\square$
To show the second point, it is sufficient to show that
$$\lim_{\rho \rightarrow -\infty} u(x) = \left\{x_k \ \forall j \neq k \mid x_j \geq x_k \right\}$$
$$u(x) = \left[\sum^n_{i=1} \alpha_i x^\rho_i \right]^\frac{1}{\rho} = x_k \left[(\sum^n_{i=1, i \neq k} \alpha_i x^\rho_i) + \alpha_k \right]^\frac{1}{\rho}$$
$(\frac{x_j}{x_k})^\rho \rightarrow 0$ as $\rho \rightarrow -\infty$ if $x_j > x_k$
$(\frac{x_j}{x_k})^\rho \rightarrow 1$ as $\rho \rightarrow -\infty$ if $x_j = x_k$
So
$$\lim_{\rho \rightarrow -\infty} x_k \left[(\sum^n_{i=1, i \neq k} \alpha_i x^\rho_i) + \alpha_k \right]^\frac{1}{\rho} = x_k$$
since $1/\rho \rightarrow 0$ and a constant to the zeroth power is 1.
Construct a similar argument for any $k$. Thus $\lim_{\rho \rightarrow -\infty} u(x) = \min \left\{x_1,...,x_n \right\} $
$\square$